Strategic Alignment and Diversification Efforts Additionally, GiG has the right to pay the sellers EUR 2.5 million ($2.75 million) in its own shares in Q1 2024. With an initial cash payment of EUR 15 million ($16.5 million), and future semi-annual payments totaling EUR 20 million ($22 million), the contract, valued at EUR 35 million (roughly $38.5 million), is made. GiG Media, the company’s own media subsidiary, is now positioned as a leader in the iGaming affiliation space thanks to the purchase. This contract, which was first announced in November and is valued at EUR 35 million, represents a major achievement for GiG’s strategic growth in the iGaming affiliate market. Leading iGaming technology business Gaming Innovation Group (GiG) has completed the purchase of well-known online casino affiliate KaFe Rocks.
